The Pleasure Society launches campaigns that challenge taboos and create spaces for open, shame-free discussions about our bodies, desires, and identities. We’re not just raising awareness; we’re driving real change in how we talk about and experience sexuality, intimacy, and body image—helping build a world where pleasure is seen as a natural, healthy part of life.
We kicked off the Schaamteloos campaign with our friends at The Oh Collective, The Social Code and The Vulva Gallery to tackle something most people don’t even think twice about: the words we use for our own bodies. Why are we still calling them schaamlippen aka “shame lips”? Spoiler: we shouldn’t be. That’s why we’re pushing for “vulvalippen” — a term that’s accurate, confident, and proudly unapologetic. Inspired by the legacy of Ellen Laan, this campaign is about ditching shame and rewriting the narrative, starting with the dictionary.